Great Ormond Street Hospital or GOSH, located in the Bloomsbery area of London is funded by the institution by JM Barrie the copyright to Peter Pan.
The Hospital for Sick Children was founded on 14 February 1852 after a charitable efforts by Dr Charles West. It was the first hospital providing in-patient beds specifically for children in England.
The hospital has relied on charitable work was the main source of funding since it first opened. The NHS also helps out with the running costs of the hospital.
To help with charity fundraising, the marketing company based in Kentish Town, London that I previous worked for, provided support in creating marketing material for Great Ormond Street Hospital. I was then asked to produce advertising material to help promote and increase awareness for the organisation. This involved creating pitch cards and brochures for a client representative. The pitch cards would be laid out using strict company guidelines provided by GOSH.
The lead time was around 2 weeks from initial brief to final printing.Typefaces and official photos were provided by the marketing department of GOSH. Although, any supporting illustrations or images were created from scratch. Final approval would have to come from GOSH marketing department itself. The final pitch card would then be used by sales representatives for door-to-door campaigns. The final artwork was printed using an external printer and distribution company to numerous marketing companies. The artwork as created using industry standard software such as Adobe InDesign, Photoshop and Illustrator.
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If you require something similar for your business to increase awareness or sales, please in touch via the contact form or call on 07960 047978.
