Successful Article Marketing

If you have an online business, then your success in this competitive market is reliant in large part on being able to increase traffic to your website and article marketing is the key to attracting more people to your site.

There are a number of ways in which you can market your articles and tips that you can put into play in order to get great results in a short amount of time.

The first thing to learn about is the difference between white hat and black hat search engine optimisation. Search engine optimisation (SEO) is the process of making your website more visible to search engines on the internet. White hat SEO techniques are those that are ethical and approved by the search engines and black hat SEO tends to be sneaky an rely on tricks to get the search engines to notice your site. While black hat methods may work in the long term, you risk having your site banned by the search engines.

On your website it is important that you have good quality content that is added to frequently. You want to give people a reason to come back to your site more often and providing new content is the best way to do this. If you are confident in your writing abilities, then you are free to write your own content for your site. However, if you are not confident, then you can easily and cheaply contract freelance writers to do it for you.

Quality of the content is important, there are many websites that are happy to include content that is riddled with spelling errors and strange grammar that is clearly not written by native English speakers. If you want your website and your business to appear professional, then having good quality and accurate writing is important.

Key words are important when you are trying to improve traffic onto your website. Key words are a word or couple of words in a short phrase that people are likely to type into a search engine when looking for a business that matches what you offer. If you offer vacation packages for example, then one of your key words might be “cheap Florida accommodation“. This word should be used a couple of times throughout your article in order for the search engines to pick up on it.

Some SEO people are prone key word stuffing, which is using a key word many times within an article in the belief that it will attract more traffic. Doing this tends to reduce the readability of articles however and while it may attract a little more traffic, it will put people off your site when they read the content.

There are many techniques that you can put to use in order to achieve successful article marketing for your website. By doing so you will see your online traffic soar and you will enjoy increased business exposure and improved online presence and better sales or more custom of the products or services that you are offering.